In the early stages, we struggled to turn research posters into actionable designs, initially focusing only on synthesizing ideas and getting stuck on the concept of a "community" without a clear direction. As we continued brainstorming, however, we uncovered more effective ways for patients to express themselves, which gave us clarity. This led us to a more purposeful decision: designing a story-sharing platform that encourages patients to share their experiences. This deeper understanding shaped our final design choices.
One of the biggest takeaway from this project was identifying values and being open to risks and failures. There were many times that we were unsure how to proceed, but ideating and embracing new ideas also helped us. By focusing on the values we wanted to deliver to Masthead's customers, we generated ideas that aligned with those goals. Additionally, embracing risks and potential failures allowed us to push boundaries.